Job Description:
Company description:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.
The Wall Street Journal is America’s largest newspaper by paid circulation with more than 2.2 million customers. In recent years, the Journal has expanded its core content offering to include coverage of the arts, culture, lifestyle, sports, and personal health, building on its heritage as the leading source of business and financial news. Published by Dow Jones, one of the world’s largest news gathering operations with nearly 2,000 journalists in more than 80 bureaus, The Wall Street Journal now spans 12 editions in nine languages, engaging readers across newspapers, websites, magazines, social media, and video. The Journal holds 35 Pulitzer Prizes for outstanding journalism.
Department/Product Overview:
WSJ Professional Membership Team
The newly developed Professional Membership team is responsible for recruiting and retaining members of the world’s foremost influential business membership. We equip ambitious professionals with the essential intelligence and tools they need to better lead their industries, grow their businesses and advance their careers. We provide a highly specialized service that builds on the power of our journalism, the insight of our analysis, the ambition of our audience and the continuity of community.
Position Statement:
Working closely with Sales and Product teams to define, implement, and analyze an analytics suite of reports and provide insight into the numbers to help improve business outcomes.
Primary Responsibilities/Accountabilities:
- Overseeing daily, weekly, monthly and quarterly dashboards and building new dashboards using Tableau off of the new Customer Data Lake. Including:
Acquisition reporting suite
Buyer profiles by Sales Channel, Geography, Product of Interest, Industry, Job Function, Seniority, and Company Size
Breakdown of sales by lead type, lead close rates, ROI by lead type and marketing channel
Full sales and marketing funnel analysis
Penetration of top target organisations & supporting gap analysis
Propensity and lead scoring models
Retention & Upgrade reporting suite
Member/Account renewal rate, user renewal rate, revenue renewal rate
Cancellation analysis
Client engagement – Usage/attendance stats linked to CRR to predict churn indicators
Lifetime Value calculations – in order to direct future activity and spend
Xsell & Upgrade – identification of prime upgrade targets based on comprehensive account spend reviews
Interpreting trends from the data and working closely with sales and marketing stakeholders to enable them to understand the dynamics behind the data
Proposing future actions based on the insights learnt
Ensuring QA of data capture from various marketing sites
Hosting training sessions for stakeholders, and presenting data highlights from a business opportunity/benefit perspective
Preferred Tools/Skills:
Understanding of membership/subscription process
Understanding of ROI
Understanding of sales close rates and churn
SQL querying and connecting dashboards with custom queries
Advanced use of Excel
Creating dashboards in Tableau, Google Data Studio, Adobe
Use of Salesforce
Detail oriented in data quality, data cleansing and deriving insights
Self-starter
Strong written and oral communications needed
Knowledge/Experience: Ideally have worked as a Sales or Marketing Analyst within an organization that deals with membership and advertising models.
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: TECHNOLOGY - ENTERPRISE & CUSTOMER
Job Category: Data/Content Group
About Us
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 23881
