Job Description:
The Dow Jones Marketing Data Platforms team is looking for someone to join our email team in support of our B2B Membership and Live Journalism teams. In this role, you will be responsible for managing, executing and supporting email campaigns to drive sales and engagement. Our ideal candidate is passionate about learning, has excellent attention to detail and excels at multi-tasking.
Primary Responsibilities:
Manage marketing campaign implementation via email platform, Oracle Eloqua
Gather and analyze requirements for campaign execution
Maintain monthly campaign queue of requests
Prepare, update, and edit coded emails for deployment using email HTML
Segment targeted lists for campaigns using subscriber and prospect data attributes and apply appropriate suppressions
Develop campaign canvases for multi-effort campaigns
Create and analyze campaign reports via Eloqua and share learnings and insights with the broader marketing team
Enforce legal, privacy and compliance regulations related to data retention and email deployment
Qualifications:
2-4 years experience in marketing, marketing automation or operations preferred
Knowledge of product/event marketing and campaign management preferred
Understanding of CRM management and data manipulation preferred
Proficient knowledge of HTML, specific to email, is preferred
Attention to detail and proficient QA abilities is required
Email vendor experience is a plus (Such as Eloqua or Marketo)
Event Management Operations experience is a plus (Such as Cvent or Certain)
Project management skills to collect, analyze and implement all requirements within tight timelines preferred
Quick problem solving skills to address roadblocks and production issues required
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: TECHNOLOGY - DATA SET/AD TECH
Job Category: About Us
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 24401
